Brand With Purpose What's that funny smell? Can you smell it? What's that smell? Is that advertising? Hm ... It seems to me, for ... read more
Framing Lies have fast boots. Recently, I came across a classic of German-language literature on my bookshelf: "Eine blaßblaue Frauenschrift". The novella from the pen... read more
Hero's Journey Why always me? You're standing on the beach. Sun on your face, wind in your hair. The air tastes of salt. Yes, that's what you taste... read more
Change What will be left in the end? These days I sat with the CEO of a terrific bio-tech start-up that is on the verge of pulling the rug out from under cancer's dirty... read more
Brand With Purpose | Brand Story | Hero Branding Who's a better liar: J.R. Ewing or you? Do you know the three biggest and most used lies on earth? Probably they are these: I couldn't let you... read more
Brandstory | Uncategorized Does your brand story pack a rocky punch? I'm often invited by companies and advertising agencies to help find the brand story. However, what is... read more