Can you smell that too? What is that smell? Is it advertising? Hmm... It seems to me that advertising applies...
Keyword: truth
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Recently, I came across a classic of German-language literature on my bookshelf: "Eine blaßblaue Frauenschrift". The novella from the pen...
You're standing on the beach. Sun on your face, wind in your hair. The air tastes of salt. Yes, that's what you taste...
These days I sat with the CEO of a terrific bio-tech start-up that is on the verge of pulling the rug out from under cancer's dirty...
Do you know the three biggest and most used lies on earth? Probably they are these: I couldn't let you...
I'm often invited by companies and advertising agencies to help find the brand story. However, what is...