Storytelling method Do you know why your story isn't a story at all? "Story first!" is one of the shrill postulates that can be heard from the Silicon Valley start-up scene all the way over to our... read more
Storytelling method Do you know why your story isn't a story at all? Markus Gull reads you his blog article "Do you know why your story isn't a story at all?" from November 17, 2023. read more
Brand Story | Storytelling Method | Purpose Why you don't need a USP, you need a USP. Have you already found your WHY? Or are you still looking for your USP? Since the legendary Rosser Reeves created the... read more
Storytelling method Tell me where the mentors are. After my last blog article about mentors, a discussion began among my team about why it is that in fiction, in... read more
Brand Story | Hero Branding | Storytelling Method Why you need not just one story, but two. "What's your story?" is a popular question in the wake of the storytelling dreamboat cruising all oceans.... read more
Storytelling method You need to know this before you start storytelling - and here's a particularly good tip. Just now Hannes Steiner said goodbye. We set up some brainstorms on how we could work together to bring some interesting ideas to life.... read more