Marketing Tools Can you keep a secret? When we hear success stories and their secret, they are usually false. Not because the success is a lie, but... read more
Marketing Tools I'm writing a book about you. And about me, too. If you're wondering how a book can be about you and me, there are two answers. The first... read more
Marketing Tools Are you still telling or already sharesting? During my basic military service with the Austrian Armed Forces, I had a lot of opportunities to marvel at oddities. One of the more harmless ones was the... read more
Marketing Tools Why do marketing pros destroy their own tools? Howard L. Gossage was crazy in the very best sense of the word, yet probably not too happy, but definitely a wise man.... read more