Markus Gull
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MARKUS GULL - Keynote SPEAKER:
STRONG STORIES ABOUT STORIES THAT MAKE YOU STRONG

That was so inspiring!" is something you hear all the time after Markus Gull's keynotes. Because: Lecture & expert knowledge? - A thousand roses! But what every event absolutely needs is sparkling inspiration and infectious motivation. Markus Gull has it all in one. He is a speaker who, with his keynotes and keynote speeches on the topic of "New Story", engages his audience - teams, managers and private individuals - from the very first second, entertains them, motivates them and triggers them with amazing "aha" experiences. As a leading international story expert, he is particularly good at this. Just one question remains: How did Markus Gull become this expert? Inquisitive minds click here:

To the story of Markus Gull
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A HIGHLIGHT FOR EVERY ORGANIZER WITH THE BEST FEEDBACK FROM THE PARTICIPANTS:

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Thank you so much for your inspiring words this morning! I have rarely heard such a good keynote as yours! Chapeau!!!
Elke
Thank you very much for the inspiring presentation last Wednesday. I took your advice and set about realizing my app project the very next day.
Philipp
The industry has too few of you. Thank you for your intellectual, pointed and incisive comments.
Marcus
I could listen to the Story Dude for hours (precisely because I feel like I've been caught out by a lot of things).
Stephanie
Sensational Speach or better: spoken from the heart with a lot of truth!
Marc
#markusgull - that alone was worth it
Doris
I would like to thank the Business Maniacs for the rousing presentation! And above all for the fact that I will never forget the number 31,536,000 again 😉
Martina
No speech was like yours 😉 LG
Anita
It was a very successful evening! And a lot depends on the presenter! You were on top form yesterday and wowed all the guests. The feedback was terrific!
Christian
Without you, it could not have become what it has now become for the participants: a spiritual landmark in terms of corporate purpose and culture. It's people like you who stand up for what they believe in. Those "crazy ones", in the sense of Steve Jobs, who make a contribution to changing the world. And you have a wonderful gift for putting it across to people - clever, educated, but never arrogant. Muchas gracias!
Christian
You rock!!! Thank you for your commitment to storytelling today.
Nathalie
Thank you very much for your sensational lecture and your book!
Sylvia
One of the true joys of the Christmas season is to look back on the past year and think of you, for example, because you have enriched my life with your lectures.
Franz
It was a special honor and pleasure to have you as our guest. I am not exaggerating when I say that there has never been such a good response since I have been active.
Max
Markus Gull is one of the most brilliant speakers I have ever had the pleasure of hearing.
Niklas
"The Story Dude" Markus Gull then gave a real tour de force through the history of the world (of advertising). He illustrated the importance of storytelling with a lot of passion and humor ..."
Horizon
First feedback: REALLY GRANDIOS! A tingling arc of suspense - I almost started crying in the first quarter of an hour - with a great climax and many horizon-expanding and perspective-changing ideas. I've already received some feedback, all of it very, very positive, and always with a big "thank you". I'm sure you've gained some new "fans" and awakened new thoughts in many of us.
Thomas
Markus Gull cleared up a misconception right at the beginning of his presentation: "Storytelling has nothing to do with 'telling stories' ..."
LeadersNet
I write personal feedback far too rarely - due to a lack of time or, to be honest, laziness. However, I would like to express my enthusiasm to you. Your presentation at Radio Research Day entertained and above all inspired me.
Julia
Great closing note at today's LSZ conference Thanks for making me think and smile!
Hanna
Your presentation reached me very directly and deeply. Congratulations on your life's work! And that you take it for granted that others can benefit from your experiences.
Martin
I was at the lecture in Halle today and I was totally thrilled! It's all just stories, it's all a question of perspective, is there a truth? Who am I and why? These are exactly the questions that concern me.
Ricarda
We had the pleasure of listening to Markus' phenomenal presentation in Halle yesterday. So much content, so much content, so much input. Insane. Thank you for that!
Alexander
Markus Gull is always a recommendation.
Sabine
Absolutely brilliant.
Özer
The positive feedback never stops. I will only send your two links after our meeting day ... otherwise no one will listen to the other speakers.
Thomas
From me personally: THANK YOU for the mention and explanation of "Eudaimonic Happiness" ... a Moleskine for the three moments of happiness per day is ready from today!!!
Thomas
"The most entertaining and best presentation at the Future of Marketing Congress - thank you!"
"We would like to take this opportunity to thank Mr. Gull again for the good cooperation and the great presentation. We could not have imagined a better final lecture!"
LSZ Consulting
"Thank you for your inspiring talk, Markus! The instigation and encouragement also worked through the camera lens! The feedback from the participants was overwhelming!"
Raiffeisen Campus
"Every company needs a founder myth. He says, 'Those who believe they can change the world have the best stories!' Thank you Markus, for the exciting interview!"
Business Punk
"A true parforceride through the world history of advertising laid down the Story Dude. With great passion and wit, he illustrates the importance of storytelling."
Horizon
"Markus Gull cleared up a misconception right at the beginning of his keynote: storytelling has nothing to do with telling a story."
Kleine Zeitung
"Truth. This is how simple a relevant story goes. Thanks @TheStoryDude and @contentday_sbg for an exciting #ContentDay2017!"
Kiosk Austria
"Glorious Bastard!"
Michael P.
"It's all about stories - Markus Gull giving a brilliant rant about the importance of stories in campaigns & communications."
Antti M.
"Friday inspiration on the value of stories for brands. No bullshit today."
Lisa B.

"I can't stand all this storytelling nonsense anymore!"

Markus Gull

Before something comes into being, before something changes, the story we tell ourselves about it always comes into being or changes. As the original human method of explaining the world to ourselves and others, story is the most powerful tool that evolution has given us for this purpose. So why does the internationally sought-after keynote speaker on the subject of storytelling say: "I can't stand all this storytelling nonsense any more!"? Quite simply because of his no-nonsense approach beyond buzzwords, because he gets to the heart of the matter: "We need something better: story sharing!"

Good versus evil, and we are the good guys? Growth at any price? Success as a sign of happiness? Money rules the world? - These stories have had their day, because the news is blaring in our ears day after day.

We need a new, better story. We need stories that make us all stronger - as people, as companies and brands, as a society. Relationships, values, orientation: this is what people long for - today more than ever. The so-called economy in particular is the vehicle and driver for this. This is precisely the great opportunity: New Story, New Glory.

Markus Gull has been professionally and successfully developing and writing stories for film, radio, television and the stage for decades, including Hollywood experience. His career as a journalist, copywriter, creative director, advertising agency boss and consultant to international mega-brands and courageous founders has lasted almost as long. It's no wonder that Markus understands the many facets of storytelling like no other and stands out from the crowd. Welcome to the no-bullshit zone!

This is what international event organizers, market leaders and top brands have appreciated about Markus Gull's performances for years:

  • A rousing presentation that gets the audience excited about the event or motivates them to go home.
  • The unique combination of leading expertise, knowledge and entertainment.
  • The status quo of outdated beliefs is being shaken up.
  • Changing perspectives, broadening horizons and aha! experiences non-stop.
  • Topics with depth that touch the listeners personally and emotionally.
  • Laughter is allowed, and often!
  • Enthusiasm and passion infect the audience.
  • Each keynote is tailored to the audience.
  • Completely customized appearances are possible.
  • All keynotes are available in German or English.
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The keynote topics

Markus Gull speaks on the following topics in his keynotes and provides valuable input. In each case, he adapts his keynote to the respective audience, as this is the only way to create the best benefit for the listeners.

In selected cases, a lecture can even be designed as a one-off event for special topics and occasions. If you would like this, we will be happy to clarify all the framework conditions and possibilities in a personal meeting.

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A New Story for

Marketing & Sales

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A New Story for

Management & Leadership

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A New Story for

Personal development

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A New Story for

Innovation & Change

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A NEW STORY for

Start-ups & Founders

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A NEW STORY for

WORK & PROFESSION

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Q&A - FREQUENTLY ASKED QUESTIONS

What makes Markus Gull's keynote a special experience?

Markus is particularly adept at combining inspiration and motivation with a wealth of knowledge, bringing this to the stage in an entertaining and light-hearted manner and thus delighting his audience. It's time to laugh!

Employees and managers from the Marketing & Communication, Sales, Recruiting & Team Leadership, Innovation & Change departments will benefit in particular for their work. At the same time, the audience will take away a lot of useful information for themselves.

Markus' impulses are particularly popular at corporate events and conferences, team-building meetings, specialist conferences, festivals and customer and partner events, where they provide valuable inspiration for participants.

The scope is broad, because story touches every area of life. This applies in particular to brand management, marketing & communication, storytelling, (employee) leadership & team building, HR & recruiting, innovation, meaning & purpose, innovation, change, CSR & sustainability and, of course, personal development.

Markus has even developed very special methods and programs to harness the power of story and storytelling in various fields of activity. In particular, tasks relating to brand management, marketing & communication, storytelling, (employee) leadership & team building, HR & recruiting, innovation, meaning & purpose, innovation, change, CSR & sustainability and, of course, personal development are all areas in which storytelling is particularly useful. Find out more here.

Markus particularly enjoys doing this and, in addition to his moderating duties, brings many valuable ideas to every event.

Yes, Markus offers mentoring and coaching in various forms and primarily uses his own methods and programs, he is a trained systemic coach. Find out more here.

Enquire now!

Speaker 2024

 

I am interested in the following topics:

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We handle your data responsibly. By sending this form, you agree that the information you provide here, as well as the date, time and your IP address are collected and processed to respond to your request. This data remains with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies.

Note: You can revoke your consent at any time by sending an e-mail to willkommen@gullcompany.com. Detailed information on the handling of user data can be found in our privacy policy.

You are also welcome to send us an inquiry by phone or e-mail:

Phone: +43 1 585 79 290
E-mail: willkommen@gullcompany.com

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markus gull keynotes marketing sales

THE POWER OF A NEW STORY IN MARKETING, COMMUNICATION & SALES.

BUTTERFLIES DON'T BURP - BUT THE BEST STORY WINS.

"Most advertising campaigns are as effective as the burp of a butterfly", the legendary Howard L. Gossage once said, and this is truer today than ever. Disruptive advertising & co. have long since ceased to work the way those who spend or receive money for them would like. This has long been clear even to those who do not admit it. The brand as hero has had its day. Brands without a relevant brand story are doomed.

What can work? Exactly: relevant brand stories. Because this is the only way for brands to gain usable meaning in the lives of their audience and to survive and thrive beyond advertising.
It's all about the big picture, because the figures are clear: only brands with meaning and significance for people's lives pay off measurably. Significantly more share of wallet, much better KPIs and markedly better performance on the stock market and in terms of growth than others. It's all about the buzzwords Purpose, MEaning & Why - but the right way! Beyond advertising nonsense!

In this keynote, Markus Gull shakes up his audience and shows, among other things, where the unsolvable problem of conventional marketing communication lies, what a story really is, why storytelling is misleading and only story sharing leads to the goal: into people's hearts. And how a NEW STORY transforms marketing for the future because it charges companies and brands with meaning, gets people moving and generates priceless resonance: Time with Brand.

markus gull keynotes leadership

FIND, RETAIN AND INSPIRE EMPLOYEES WITH A NEW STORY.

LET'S BUILD A SHIP!

"If you want to build a ship, don't gather men together to procure wood, prepare tools, assign tasks and divide up the work, but teach men to long for the vast endless sea." - There is no better way to describe the power of story, especially as a crucial leadership skill, than Antoine de Saint-Exupéry. It is not for nothing that leadership and storytelling are counted among the most important 21st century leading skills.

Inspiring leaders in companies, associations, politics or among friends and family alike get people moving and people moving because they speak to their hearts. The only and best way to achieve this is not through facts, but through shared concerns and shared emotions. That's why the most effective way to lead teams, brands & campaigns, companies and society into the future is with stories. Because it's no coincidence that it's called leading your life ...

This is mainly because the world of work has changed from a production and service society to a society of meaning. While what a company stands for, the story, has established itself as the number one reason for deciding for or against an employer, only 15 percent of people still have an inner connection to their work.
"Everyone can tell a story, everyone needs a story!" says Markus Gull, and in this keynote he takes his audience into the depths of where the impact of story is rooted. Among other things, he shows how relevance and resonance arise, what meaning and relationship mean, what a story really is, why storytelling is misleading, only storysharing awakens real shared desire and how a NEW STORY makes brands, companies, brands and teams strong for the future.

markus gull keynote personal development

UNLEASH THE POWER OF A NEW STORY FOR YOURSELF.

WHO ARE YOU? AND IF SO, WHY?

"Everyone has two stories, but most people only know one and don't know that the other one is much more important for their fulfilled life," says Markus Gull. It is about the archaic basic need of us humans for meaning and significance. Only through this do we feel that our lives are successful.

But experts say that 95 percent of people actually do not find meaning, especially in their professional lives. The rapidly growing number of books, blogs and workshops about "finding your purpose" underlines this more than clearly. In other words, most people are missing their story, they say "Actually, I would ..." and are stuck.

In this keynote, Markus Gull takes his audience to the root of what it means to be human, to where longing, meaning and resonance arise and where story begins as an evolutionary, human tool for happiness, meaning and survival: homo sapiens as homo narrans, who explains the world to himself and others with stories and finds and lives his second story. And he shows why each of us needs a NEW STORY that makes us all strong - as people, as companies, as a society.

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INNOVATION NEEDS A NEW STORY.

EVERYTHING WILL REMAIN COMPLETELY DIFFERENT!

"Culture eats strategy for breakfast", warned the founder of management theory Peter Drucker.

And who hasn't experienced wonderful concepts and strategies crashing into the wall at full speed thanks to the forces of inertia in companies, teams and groups? Especially today, when innovation and change are at the top of most to-do lists, there is more going on than just one project.

People don't mind something new, but they don't want to change. What do they want? They want a story, they want to be part of a story, part of something bigger, part of something special. That gives them meaning, that creates a sense of belonging. So the culture of a company - the story - is the best, most nutritious power food for a strong, resilient future.

In this keynote, Markus Gull sheds light for his audience on the secrets of story as a driver of change and innovation, why and how this is connected and why longing and meaning belong together like relationship and significance. And how this almost naturally creates a NEW STORY that makes us all strong - as people, as companies, as a society.

markus gull keynote startups founder

ARE YOU ALREADY DREAMING OR ARE YOU STILL PLANNING?

WHY A NEW STORY IS MORE EFFECTIVE FOR ENTREPRENEURS THAN ANY BUSINESS PLAN.

Figures, data, facts - founders, start-ups and the unicorns of the future know what is important in a business plan. That's all well and good, but it only seems to lead to success. What makes companies really strong, right from the start, is their magnetic story, the power of their brand. Internally, externally, for investors and customers alike. It's about the founding dream. This is where the inner, decisive story of every company originates, the story in which you are not the hero yourself and therefore gain significance. This is another reason why the watchword for investors in Silicon Valley is "Story first!" despite all the high business expectations.

In this keynote speech, Markus Gull addresses entrepreneurs, founders and anyone who wants to take action and make a difference. "We entrepreneurs are the ones who change the world!" What drives us? A burning desire that underlies everything and for which we inspire others. Your dream. Your company. Your story. A NEW STORY that makes us all strong - as people, as a company, as a society.

markus gull keynotes work profession cut to size

HOW A NEW STORY ABOUT WORK MAKES ALL OUR LIVES BETTER.

ARE YOU STILL WORKING, OR ARE YOU ALREADY WORKING?

What stories do we tell ourselves about work? For large sections of the working population, it is a story of burden and suffering, isn't it? No wonder that only 15 percent of people still have an inner connection to their work. The vast majority of the rest either work to rule or have long since resigned.

This is another reason why we ask ourselves how we can manage our working lives faster and more efficiently, in other words: more easily. And this despite the fact that the world of work has transformed from a production and service society into a society of meaning and what a company stands for, i.e. the story, has become the number one reason for deciding for or against an employer. Contradictions? Apparently only.

What's missing is the right story with the right questions. Especially because with increasing digitalization and thanks to everything that AI has in store, there are a few new questions.

Who will still be working at all?

When and how much will we work?

What will we be working on?

In this keynote, Markus Gull takes his audience on a journey to the root of what work can mean for all of us and why we need to ask ourselves a better question. It is quite simply: Why do we work? Or in other words: What is human work?

The answer to this question also answers the question of why we are here, we humans, what the meaning of our existence could be. Is work really a condemnation to life's suffering or even an opportunity to shape the world? Is this the source of a NEW STORY about how we work better, a whole new story that makes us all stronger - as people, as companies, as a society?

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