Prof. Markus Gull
Not more knowledge, but new perspectives.
For leadership, work, brand, and the future.
"That was so inspiring!" is what you hear constantly after Markus Gull's keynotes. Because: Technical presentations and expert knowledge? – A thousand roses! But what every event absolutely needs is inspiring inspiration, new perspectives, and contagious motivation.Â
Markus Gull has it all. He is a speaker who, with his keynotes and motivational talks, captivates his audience—teams, executives, and individuals—from the very first second, entertaining and motivating them and inspiring them with amazing moments of insight.Â
As a leading international story expert and economic philosopher, he is particularly good at this. Only one question remains: What is his own story? If you're curious, click here:
known from
A highlight for every organizer with excellent feedback from participants:
"There is no shortage of strategies. What is lacking is a guiding narrative."
Markus Gull
In times of multiple crises, organizations struggle with upheaval and strategic problems. But the truth is: they have a problem with meaning. They know what to do, but no longer why it matters.
Brands send, but do not touch.
People perform, but do not believe.
Leadership decides, but does not carry.
It is rarely a lack of competence, knowledge, or strategy, but rather a lack of perspective and orientation. It is the guiding narrative that has lost its power. Or it is missing altogether.
Yes, we humans never follow facts, but rather what is meaningful to us. And so economics, the future (and everything else) is always the story we tell ourselves about it. And we need better stories, especially in economics, the most powerful narrative generator of our time. Stories that empower because they provide meaning and orientation. Because people finally want to understand again what they are here for.
Markus Gull helps individuals, teams, and companies ignite the fire in the lighthouse of their inner story, enabling them to live out the meaning in their actions. He says, "Stories are always narratives of values, and it is our values that sustain and drive us."
As a sought-after keynote speaker, author, and consultant, he provides his audience with inspiration for new, fresh perspectives. As the founder of New Story Academy, he delivers practical programs for effective implementation for start-ups, SMEs, international corporations, founders, and CEOs alike, and is their sought-after sparring partner.
The magnetic power of stories is the axis around which everything revolves.
Thanks to his vast experience, Markus understands the multifaceted nature of storytelling like few others and stands out from the crowd in a refreshing way, beyond the current storytelling hype. This is also due to the fact that he has been developing and writing stories for film, radio, television, and the stage for decades, including experience in Hollywood.
This is what international event organizers, market leaders and top brands have appreciated about Markus Gull's performances for years:
- A rousing presentation that gets the audience excited about the event or motivates them to go home.
- The unique combination of leading expertise, knowledge and entertainment.
- The status quo of outdated beliefs is being shaken up.
- Changing perspectives, broadening horizons and aha! experiences non-stop.
- Topics with depth that touch the listeners personally and emotionally.
- Laughter is allowed, and often!
- Enthusiasm and passion infect the audience.
- Each keynote is tailored to the audience.
- Completely customized appearances are possible.
- All keynotes are available in German or English.
The keynote topics
Markus Gull speaks on the following topics in his keynotes and provides valuable input. In each case, he adapts his keynote to the respective audience, as this is the only way to create the best benefit for the listeners.
In selected cases, a lecture can even be designed as a one-off event for special topics and occasions. If you would like this, we will be happy to clarify all the framework conditions and possibilities in a personal meeting.
Corporate and brand communication
Communicate effectively
Generate relevance instead of reach
Charging brands with meaning
Turning customers into relationship partners
Leading teams in a purpose-driven and value-based manner
Leading people in a purpose-driven way
Strengthening community and belonging
Making decisions based on values
Credibly developing culture and employer attractiveness
Making leadership and culture effective
Shaping the future with meaningful innovation
Actively shaping the turning point in history
Driving innovation forward in a meaningful way
Combining purpose with profit
Develop entrepreneurial spirit
Making business an effective creative force
Understanding AI as an opportunity for greater humanity
Finding meaning in work and life
Grow personally without burning out
Shaping work as a meaningful source of energy
Developing resilience in times of change
Follow your own path with clarity and conviction
The target groups
Markus Gull addresses different target groups in his keynotes—always focusing on what really motivates them in their respective roles. Each target group takes away insights that are relevant to their tasks, challenges, and decisions.
Whether it's leadership, marketing, innovation, or personal development: the benefits arise when the content meets people exactly where they are.
And here too, if a company, team, or event has specific requirements, we are happy to develop a customized setup that is precisely tailored to the target group and the event.
Q&A – Frequently asked questions
What makes Markus Gull's keynote a special experience?
Markus is particularly adept at combining inspiration and motivation with a wealth of knowledge, bringing this to the stage in an entertaining and light-hearted manner and thus delighting his audience. It's time to laugh!
For whom are Markus Gull's keynotes best suited?
Employees and managers from the Marketing & Communication, Sales, Recruiting & Team Leadership, Innovation & Change departments will benefit in particular for their work. At the same time, the audience will take away a lot of useful information for themselves.
For which events can Markus Gull be booked as a keynote speaker?
Markus' impulses are particularly popular at corporate events and conferences, team-building meetings, specialist conferences, festivals and customer and partner events, where they provide valuable inspiration for participants.
What topics does Markus Gull address in his keynotes?
The scope is broad, because story touches every area of life. This applies in particular to brand management, marketing & communication, storytelling, (employee) leadership & team building, HR & recruiting, innovation, meaning & purpose, innovation, change, CSR & sustainability and, of course, personal development.
Can I also book Markus Gull for a workshop?
Markus has even developed very special methods and programs to harness the power of story and storytelling in various fields of activity. In particular, tasks relating to brand management, marketing & communication, storytelling, (employee) leadership & team building, HR & recruiting, innovation, meaning & purpose, innovation, change, CSR & sustainability and, of course, personal development are all areas in which storytelling is particularly useful. Find out more here.
Can I also book Markus Gull as a presenter?
Markus particularly enjoys doing this and, in addition to his moderating duties, brings many valuable ideas to every event.
Can I also book Markus as a mentor and coach?
Yes, Markus offers mentoring and coaching in various forms and primarily uses his own methods and programs, he is a trained systemic coach. Find out more here.
Enquire now!
You are also welcome to send us an inquiry by phone or e-mail:
Athena's speaker agency
Telephone number: (+49) 451 - 8118 9100
E-mail: kontakt@athenas.de
























































