Can you smell it? What's that smell? Is that advertising? Hm ... It seems to me, for ...
Category: Brand With Purpose
A recent study from my in-house unscientific creation has revealed that the average person over the course of their life has significantly more...
During a meeting with a potential consulting client a few weeks ago, it really almost knocked me off my couch: A...
Brand With Purpose | Brand Story | Storytelling Method
Do you also know how incredibly hungry intensive mental work makes you? I experience this especially when writing screenplays. That...
"In the beginning was the Word...", so begins the Gospel of John, and from this beginning develops the creation narrative of the Christian...
The current Nike campaign offers all kinds of illustrative material on the subject of Erich Kästner, testimonials, brand story, purpose, authenticity and eggs - with special consideration...