Hero's Journey Do you have a sword? "We must be willing to get rid of the life we have planned so that we can have the life that is waiting for us.... read more
Hero's Journey Why always me? You're standing on the beach. Sun on your face, wind in your hair. The air tastes of salt. Yes, that's what you taste... read more
Hero Journey | Hero Branding What to do if the mentor is missing from your story? Can you still remember your school days? What's the first thing that comes to your mind? I usually think first of the... read more
Hero's Journey Hero's Journey (8): Why the happy ending is only the beginning. "... and they lived happily ever after". - Truly a fairy-tale perfect beginning, isn't it? Yes, this one to all... read more
Hero's Journey Hero's Journey (7): "Excalibur" - every sword has two edges, every brand even more so. What do we buy when we buy? Often more than we need, that's for sure. Often, we even buy things that... read more
Hero's Journey Hero's journey (6): "Leap of faith" - I'll just jump away. "Screw it, let's do it!" That's one of Richard Branson's favorite sayings and the title of his book on "Lessons... read more