Brand With Purpose What's that funny smell? Can you smell it? What's that smell? Is that advertising? Hm ... It seems to me, for ... read more
Purpose News from my torture chamber. It was a long time ago - no: a damn long time! -when I started working on my story book. It's... read more
Purpose A new game - who knows ...? or: The Goldman disclaimer. The new year is now so old that the first are already beginning to look forward to the next. Because one thing has... read more
Brand With Purpose Brandstory: Is Mean-Washing the New Green-Washing? During a meeting with a potential consulting client a few weeks ago, it really almost knocked me off my couch: A... read more
Politics Politics Story: G'schichterl or Purpose? Austria has elected. A National Council, not a government, even if some of the candidates still can't tell the difference, or... read more
Brand Story | Content Marketing Storytelling as the basis for change: three effective tricks that help. When we want to get rid of our bad habits or get better ones, we fail regularly, reliably and quickly. For this, we need to... read more