Can you still remember your school days? What's the first thing that comes to your mind? I usually think first of the...
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"When the going gets tough, the tough get going!" This saying was considered the motto of the Kennedy family and became...
Do hope and self-confidence drive us, or do insecurity and fear determine our behavior? Fear is probably our most effective emotion, our...
A recent study from my in-house unscientific creation has revealed that the average person over the course of their life has significantly more...
Recently, I was sitting in a workshop with one of my clients, we were discussing the structure of his brand story. As usual, it took...
The current Nike campaign offers all kinds of illustrative material on the subject of Erich Kästner, testimonials, brand story, purpose, authenticity and eggs - with special consideration...