I'm willing to bet that when you hear about a company, the latest thing you'll hear is "The people...
Keyword: John Steinbeck
Leadership | Framing | Change | General | New Story | Storytelling Method | Inner Story | Politics | Innovation & Change | Content Marketing | Marketing Tools | Purpose | Values | Brand Story | Brand With Purpose | Hero's Journey | Reading Order | Hero Branding | Uncategorized | Christmas | Story Facts |
A story is not the narrative or the plot, even though that is almost always confused. A story is the...