Marketing Tools Can you keep a secret? When we hear success stories and their secret, they are usually false. Not because the success is a lie, but... read more
Politics Why do many politicians confuse their job with storytelling? "That's really lucky for you that there's another election coming up already," P. said over the phone, and I.... read more
Brandstory | Uncategorized Go lick! How did you spend Earth Overshoot Day? By sweating, I suppose. As of August 1, World Overshoot Day, this year we've used up the world's resources,... read more
Brandstory | Uncategorized Looking for your brand story? - Do a mini-workshop with yourself. I'm often asked, "How do you go about needing a brand story?", noting that in response,... read more
Brandstory | Uncategorized Does your brand story pack a rocky punch? I'm often invited by companies and advertising agencies to help find the brand story. However, what is... read more