New Story What does your dent look like? Did he really say that? You can definitely believe him! So, this one quote I mean, out of the many famous,... read more
New Story What does your dent look like? Markus Gull reads you his blog article "What does your dent look like?" from October 06, 2023. read more
Brandstory | Uncategorized Does your brand story have the power of rebellion? Who knows if Tim Berners Lee could have dreamed how fundamentally our world would change when he was born on... read more
Brandstory | Uncategorized When did Apple stop being a brand? This is an obituary. I hope he is not only premature, but also wrong. However, I'm afraid he... read more
Brandstory | Uncategorized What can you learn from 13-year-old girls for your advertising? Howard L. Gossage, one of my pillar saints, was crazy in the very best sense of the word, yet probably not too happy, but definitely... read more
Brand With Purpose | Brand Story From the end of innocence: a brand story strikes back. In 1998, three Cambridge graduates start a special company and do it really well: Innocent Drinks are innocent, through and... read more