Brandstory | Uncategorized Looking for your brand story? - Do a mini-workshop with yourself. I'm often asked, "How do you go about needing a brand story?", noting that in response,... read more
Brandstory | Uncategorized Brainstorming? - Keep your hands off other people's brains! NEW - that's the magic word for everything. In advertising anyway, but otherwise as well. We are addicted to the... read more
Brandstory | Uncategorized Why is the Prince of Wales the Prince of Darkness? Or: Why personas lead you astray. You know how you can tell a complete idiot? For example, when he tells you that he knows how to write successful stories,... read more
Brandstory | Uncategorized Reading recommendation: Five enlightening books for the reading autumn. Two weeks before the Frankfurt Book Fair opens its doors - this year, by the way, with a focus on France - I'm rustling... read more
Brandstory | Uncategorized Does your brand story have the power of rebellion? Who knows if Tim Berners Lee could have dreamed how fundamentally our world would change when he was born on... read more
Brandstory | Uncategorized When did Apple stop being a brand? This is an obituary. I hope he is not only premature, but also wrong. However, I'm afraid he... read more