Brand With Purpose | Brand Story | Storytelling Method
Do you also know how incredibly hungry intensive mental work makes you? I experience this especially when writing screenplays. That...
Category: Storytelling Method
In the arsenal of standing phrases that every company pushes in front of itself, "The customer is king!" is right at the top, ready to hand right next to...
Recently, I was sitting in a workshop with one of my clients, we were discussing the structure of his brand story. As usual, it took...
Breathless silence in the cinema. Popcorn, chips & coke have long since been polished off, so third act on the screen - the so...
Christmas campaigns have now become a phenomenon in marketing communications. Whereas the focus used to be mainly on gift ideas for the festive season,...
One question I often hear after my keynotes on brands, brand stories and meaning is, "But how is storytelling supposed to work for...