Can you still remember your school days? What's the first thing that comes to your mind? I usually think first of the...
Category: Hero Branding
"What's your story?" is a popular question in the wake of the storytelling dreamboat cruising all oceans....
In the arsenal of standing phrases that every company pushes in front of itself, "The customer is king!" is right at the top, ready to hand right next to...
Recently, I was sitting in a workshop with one of my clients, we were discussing the structure of his brand story. As usual, it took...
When we hear Donald today, we inevitably think of a behaviorally-original guy with the most inferior manners, the longest tie and...
Prof. Leopold Kohr is known to all too few, but many are certainly familiar with the phrase he helped spread worldwide: "Small is...