Brand story Can a brand story really bring about change? Over the past few weeks, I've been to a whole bunch of talks and keynotes at companies, founders, and various entrepreneur associations.... read more
Brand With Purpose | Brand Story | Storytelling Method Story - the light at the end of the orientation crisis. Do you also know how incredibly hungry intensive mental work makes you? I experience this especially when writing screenplays. That... read more
Brand Story | Hero Branding | Storytelling Method Leading through story: Why your customer is not king, but you should be. In the arsenal of standing phrases that every company pushes in front of itself, "The customer is king!" is right at the top, ready to hand right next to... read more
Brand Story | Hero Branding | Storytelling Method Why your story needs a strong opponent and how to find the perfect one. Recently, I was sitting in a workshop with one of my clients, we were discussing the structure of his brand story. As usual, it took... read more
Brand Story | Content Marketing Storytelling as the basis for change: three effective tricks that help. When we want to get rid of our bad habits or get better ones, we fail regularly, reliably and quickly. For this, we need to... read more
Brand story Brand Story & Purpose: What we can learn from the Gillette campaign. As inventive as he was, even he probably couldn't have come up with that. Namely, that in the first... read more