Over the past few weeks, I've been to a whole bunch of talks and keynotes at companies, founders, and various entrepreneur associations....
Category: Brand Story
Brand With Purpose | Brand Story | Storytelling Method
Do you also know how incredibly hungry intensive mental work makes you? I experience this especially when writing screenplays. That...
In the arsenal of standing phrases that every company pushes in front of itself, "The customer is king!" is right at the top, ready to hand right next to...
Recently, I was sitting in a workshop with one of my clients, we were discussing the structure of his brand story. As usual, it took...
When we want to get rid of our bad habits or get better ones, we fail regularly, reliably and quickly. For this, we need to...
As inventive as he was, even he probably couldn't have come up with that. Namely, that in the first...