Brand story The Trojan horse power of stories. Recently, while flipping through magazines, I came across an article about the magic of stories and naturally got stuck. The... read more
Brand Story | Storytelling Method | Purpose Why you don't need a USP, you need a USP. Have you already found your WHY? Or are you still looking for your USP? Since the legendary Rosser Reeves created the... read more
Brand story Why your story needs a lot of leadership and a question mark. What have you been tuned to in recent weeks? To the shrill chamber tone of drama, or to resignation to fate and the unfounded... read more
Brand story Storytelling for scaredy-cats: Are you wearing brown trousers or a red shirt? Do hope and self-confidence drive us, or do insecurity and fear determine our behavior? Fear is probably our most effective emotion, our... read more
Brand Story | Hero Branding | Storytelling Method Why you need not just one story, but two. "What's your story?" is a popular question in the wake of the storytelling dreamboat cruising all oceans.... read more
Brand story Six simple steps to give even bland products a relevant brand story. Again and again I hear the phrase "Yes, storytelling would be great, but my product is boring," in connection with brand story.... read more