Keynote
Leadership, Team Culture &
Employer Branding.
Keynote
Leadership, team culture, and employer branding.
Lead people in a meaningful way · Strengthen community and belonging · Make decisions based on values · Credibly developing culture and employer attractiveness · Making leadership and culture effective.
That's what it's all about.
Leadership is still confused with control and key figures or with motivational tricks and purpose slogans. But when enthusiasm is lacking, it is not a fruit basket that is missing, but meaning and perceived relevance.
Today, only a small proportion of people experience a sustainable inner connection to their job; the vast majority simply function, withdraw, or have mentally checked out. Sick leave is skyrocketing.
many of them psychologically induced. Absenteeism and
Costs are rising dramatically.
But people thrive when their contributions have an impact, and this creates a sustainable team culture. Employer branding – not as a measure, but an attitude, because that is also where recruiting success is determined.
"Join us on a new path of leadership and team culture, where we don't sugarcoat things, but clarify them—and that's exactly what inspires us." – Markus Gull
You take that with you.
+ You understand why effective leadership does not come from control, but from meaning, relationships, and experienced significance.
+ You recognize how relevance, self-efficacy, and loyalty arise when people feel that their contribution counts.
+ You will gain a clear understanding of why employer branding starts internally—with attitude, leadership, and culture.
The lectures.
Employer branding starts internally. Why no campaign can repair what corporate culture has destroyed.
About a company's attitude as the number one reason for deciding for or against an employer and as the basis for long-term employee retention.
Why people don't follow a boss, but rather a cause that is worth working for.
About leadership as meaningful work and relationship building—and why people are not motivated by instructions, goals, or bonuses, but by a shared purpose.
"Culture eats strategy for breakfast." –
How team culture becomes a driving force for corporate success.
About big plans that fail because of culture – and why lived values, trust, and relationships are more powerful in everyday life than even the most clever planning.
Lectures can be tailored in terms of length, content, and thematic focus.
