Brand With Purpose What's that funny smell? Can you smell it? What's that smell? Is that advertising? Hm ... It seems to me, for ... read more
Change "Please don't throw up through my window!" In the last weeks and months I have developed an almost irrepressible desire to let go. Or has it infected me?... read more
Brand Story | Hero Branding | Storytelling Method Why you need not just one story, but two. "What's your story?" is a popular question in the wake of the storytelling dreamboat cruising all oceans.... read more
Hero's Journey Hero's Journey (4): The Mentor - Teacher, Jester, Influencer. A consultant, they say, is a man who knows every position, but not a woman. If you look around the consulting scene.... read more
Brand story Six simple steps to give even bland products a relevant brand story. Again and again I hear the phrase "Yes, storytelling would be great, but my product is boring," in connection with brand story.... read more
Brand With Purpose There is nothing good unless you do it. The current Nike campaign offers all kinds of illustrative material on the subject of Erich Kästner, testimonials, brand story, purpose, authenticity and eggs - with special consideration... read more