Storytelling method You need to know this before you start storytelling - and here's a particularly good tip. Just now Hannes Steiner said goodbye. We set up some brainstorms on how we could work together to bring some interesting ideas to life.... read more
Brand With Purpose Is your brand depressed? Does depression also exist in brands and companies? - Yes! In my experience, even more often than you might think. The especially... read more
Brandstory | Uncategorized Looking for your brand story? - Do a mini-workshop with yourself. I'm often asked, "How do you go about needing a brand story?", noting that in response,... read more
Brandstory | Uncategorized Why is the Prince of Wales the Prince of Darkness? Or: Why personas lead you astray. You know how you can tell a complete idiot? For example, when he tells you that he knows how to write successful stories,... read more