When we want to get rid of our bad habits or get better ones, we fail regularly, reliably and quickly. For this, we need to...
Keyword: hero branding
One of the most important basic rules of marketing communication is: we don't buy products, we buy what we want to be. This rule...
Does depression also exist in brands and companies? - Yes! In my experience, even more often than you might think. The especially...
You know how you can tell a complete idiot? For example, when he tells you that he knows how to write successful stories,...
A question often asked in the marketing and advertising parlors is, "What can we find out about Millennials so we can...
A number you should definitely remember for 2017: 31,536,000 - That's the seconds in which every (potential)...