Marketing Tools Can you keep a secret? When we hear success stories and their secret, they are usually false. Not because the success is a lie, but... read more
New Story | Change Do you have a reverse bucket list? Have you already compiled your current list of New Year's resolutions, which will end up in the scrap paper by February at the latest? Yes, our... read more
Change Why not just the other way round? The fact that no conversation can go on without the C-word will be with us for some time to come, because the days of Corona,... read more
Read command Surface or sink? Once, as students, we already knew at the beginning of the summer vacations, what like the amen in prayer at the end of the leisure... read more
Hero Journey | Hero Branding What to do if the mentor is missing from your story? Can you still remember your school days? What's the first thing that comes to your mind? I usually think first of the... read more
Hero's Journey Hero's Journey (3): Imagine you are a hero and don't realise it. "No matter what a person does, he is at the center of world history at all times, but most of the time he doesn't know it," says Paulo... read more