Brand With Purpose Ten questions with which you can recognise whether your concern is really a concern. A recent study from my in-house unscientific creation has revealed that the average person over the course of their life has significantly more... read more
Hero's Journey Hero's Journey (7): "Excalibur" - every sword has two edges, every brand even more so. What do we buy when we buy? Often more than we need, that's for sure. Often, we even buy things that... read more
Politics Why do many politicians confuse their job with storytelling? "That's really lucky for you that there's another election coming up already," P. said over the phone, and I.... read more
Brand Story | Content Marketing | Christmas Are you safe from the Christmas brand story trap? Thunder Levin had the courage to say in a Hollywood meeting a few years ago, "This is my idea:... read more
Brandstory | Uncategorized Looking for your brand story? - Do a mini-workshop with yourself. I'm often asked, "How do you go about needing a brand story?", noting that in response,... read more
Brandstory | Uncategorized When did Apple stop being a brand? This is an obituary. I hope he is not only premature, but also wrong. However, I'm afraid he... read more